BLOCK Investment & Profitability Ecosystem Overview slide image

BLOCK Investment & Profitability Ecosystem Overview

BLOCK MARKET OPPORTUNITY We have expanded our addressable market over time and are less than 3% 2022 $120B penetrated today 2022 $70B 2020 $100B 2020 $60B 2017 $60B 2017 2015 Cash App Previous Addressable Market estimates were provided in prior Block Investor Day materials. 2015 2010 Square 2022 Addressable Market was sized on a gross profit basis, while 2020 and 2017 were sized based on the "revenue opportunity." Penetration is calculated based on 2021 company gross profit as a percentage of the overall estimated market opportunity for Square and Cash App, which can be referenced on slides 7 to 14. 6
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