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EXECUTION OF BRAND REVITALIZATION STRATEGY DRIVING RESULTS "Become the World's Largest, Most Admired and Beloved Family of Local Restaurants" Deliver a Differentiated and Relevant Brand Consistently Operate Great Restaurants Grow the Global Franchise GUESTS Denny's Drive Profit Growth for All Stakeholders Run Restaurants Serving Classic American Comfort Food at a Good Price Around the Clock OUR GUIDING PRINCIPLES $2 $4 $6 $8 VALUE MENU EMBRACE Liti FIRST OPEN OPENNESS PROUD HUNGRY OF X OUR HERITAGE TO WIN THE POWER OF WE 4

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