H1 2019 Financial Performance and Strategic Overview
Right brands / right categories / right markets
U.S. Spirits Growth
2013-2018 Volume CAGR
12.9%
Jose Cuervo
Spirits Categories - Global Market Share
% Volume 2018
6.3%
5.6%
1.4%
Whiskey:
2.3%
-0.3% - Irish Whiskey
-0.3%
-0.3%
-1.3%
Tequila
Irish
U.S.
Vodka
Gin
Scotch
Rum
Whiskey Whiskey
Total
Spirits
Vodka
Global Spirits - Growth
2013-2018 Volume CAGR
5.5%
Brandy
8.8%
6.0%
4.6%
4.5%
Rum
4.6%
0.2%
0.1%
-0.4%
Tequila
Irish
Whiskey
U.S.
Whiskey
-2.7%
Vodka
Gin
Scotch
Rum
Total (1)
Spirits
Tequila
1.0%
Source: IWSR 2019
Notes:
1. Excludes Baiju
BOODLES
GIN
LONDON DRY
Hangar 1
VODKA
Three Olives
VODKA
14.2%
13.4%
Tequila & Irish
Whiskey remain
underrepresented
categories within
spirits
COLORADO WISEEP
KRAKEN
Jose Cuervo
Especial
Jose Cuervo
TRADICIONAL
CENTENARIO
MAESTRO 1800
BUSHMILLS
Jose Cuervo
TEQUILERO
Stranahan's TINCUP
TEQUILA
10
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