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Investor Presentaiton

Consolidated cost breakdown (JPY million) FY2015 Ratio to sales FY2016 Ratio to sales Ratio change Total Cost Cost of Sales SG&A Personnel expenses Rent expenses 28,187 81.4% 8,626 24.9% 19,560 56.5% 9,510 27.5% 1,366 3.9% Business consignment expenses 2,331 6.7% Advertising and promotion expenses 2,363 6.8% Other 3,989 11.5% 30,238 81.8% 0.3 p 8,832 23.9% (1.0 p)| 21,406 57.9% 1.4 p 9,833 26.6% (0.9 p) 1,565 4.2% 0.3 p 2,658 7.2% 2,773 7.5% 4,575 12.4% 0.5 p 0.7 р 0.9 p (JPY million) 9,000 8,000 GURUNAVI Improvement of cost of sales ratio Subcontract costs and labor costs increased due to promoting the key measures (construction of new media, production of contents etc.) Decrease in depreciation & amortization cost due to mitigated amortization burden of high software investment in the past and decrease in loss on software retirement Raising SGA ratio due to investment for growth Increasing costs for implementation of the medium-term management plan. L Increased recruitment and personnel costs following active hiring focused on planning and system development staff. L Expenses incurred by enhancement of internal systems in preparation for expanding business areas. L Advertising and promotion expenses and outsourcing costs according to promoting key measure. Increase in advertising and promotion expenses during year- end party season. Expansion of pro-forma standard taxation. 7,000 2,270 2,412 2,438 Cost of sales 2,135 6,000 2,220 2,375 2,130 2,186 1,987 1,900 1,981 2,102 620 1,180 528 5,000 623 842 466 813 441 1,070 487 662 448 479 1,105 Advertising and promotion expenses Other expenses 4,000 1,000 1,115 1,189 1,165 931 1,142 1,001 1,040 1,060 926 709 762 681 3,000 572 582 370 595 619 525 521 549 305 507 532 410 Business consignment expenses 289 284 294 317 337 341 379 390 384 ■Rent expenses 2,000 1,000 2,117 2,134 2,162 2,452 2,850 2,154 2,214 2,290 2,319 2,375 2,465 2,672 ■Personnel expenses 0 Q1 Q2 Q3 Q4 ठ FY2014 2017 Gurunavi, Inc. Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 FY2015 FY2016 7
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