BAT Investor Conference Presentation Deck
Appendix
A1: Environmental Targets
Targets cover: climate change, water and waste, sustainable agriculture. Full details are available from the ESG Report
https://www.bat.com/group/sites/UK_9D9KCY.nsf/vwPagesWebLive/DOAWWEKR/$file/BAT_ESG_Report_2020.pdf.
BAT
A BETTER TOMORROW
A2: Non-Combustible consumers
The number of consumers of Non-Combustible products is defined as the estimated number of Legal Age (minimum 18 years, US: 21 years) consumers of the Group's Non-
Combustible products. In markets where regular consumer tracking is in place, this estimate is obtained from adult consumer tracking studies conducted by third parties
(including Kantar). In markets where regular consumer tracking is not in place, the number of consumers of Non-Combustible products is derived from volume sales of
consumables and devices in such markets, using consumption patterns obtained from other similar markets with consumer tracking (utilising studies conducted by third
parties including Kantar).
The number of Non-Combustible products consumers is used by management to assess the number of consumers regularly using the Group's New Category products as
the increase in Non-Combustible products is a key pillar of the Group's ESG Ambition and is integral to the sustainability of our business.
The Group's management believes that this measure is useful to investors given the Group's ESG ambition and alignment to the sustainability of the business with respect
to the Non-Combustibles portfolio.
A3: Constant currency
Constant currency-measures are calculated based on a re-translation, at the prior year's exchange rates, of the current year's results of the Group and, where applicable, its
segments.
A4: Share metrics
Volume share: The number of units bought by consumers of a specific brand or combination of brands, as a proportion of the total units bought by consumers in the
industry, category or other sub-categorisation. Sub-categories include, but are not limited to, the total nicotine category, modern oral, vapour, traditional oral or cigarette.
Corporate volume share is the share held by BAT Group/Reynolds (US region).
Value share: The retail sales value of the product sold as a proportion of total retail sales value in that category.
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