Investor Presentaiton

Broad-based Local Ad Platform Significant monetization opportunity Our strategy is designed to increase lead monetization and quality in Services categories Yelp's large audience generates millions of leads every day Consumer Services Leads¹ 2023 -30% <10% yelp-* 2018 Monetized Services Leads In 2023, we monetized approximately 30% of those leads in Services¹ while also focusing on lead quality To drive greater monetization, we are focused on: • Improving lead quality • Growing our large volume of consumer leads on and off Yelp • Matching consumers with the right service pros ¹Services leads on Yelp include requests, calls, and URL clicks. 15

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