Investor Presentaiton
TEKNO SA
TEKNOSA
İÇ VE DIŞ TİCARET A.Ş
INVESTOR PRESENTATION
E-commerce
Market in
Turkey
(2014)
Ratio of household with internet access increased from 20% to 60% in
2007-2014 period (2013: 49%).
Number of internet users increased to 54 million (2013: 49 million).
Ratio of online shoppers among internet users is 31% (2013: 24%). The
category breakdown of online purchase is as follows:
52% apparel and sport equipment; 27% house goods; 25%
electronics; 26% travelling & 16% books
3G users in TR reached 58 million in 2014 from 49 million in 2013
➤Broadband penetration is 57% (OECD average: 78%)
➤ The main factors stimulating the growth are;
◉
Increasing share of internet users who made a purchase online
Secure e-trade (3D secure) application,
Various incentive/discount campaigns
High credit card penetration (~75%)
Internet banking active users: +10 million
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Source: TUIKView entire presentation