Bank Dhofar Corporate Overview

BankDhofar Strategy بنك ظفار Bank Dhofar Long Term Strategic Goal: Aim in delivering one of the best-amongst-peers customers' experiences and streamlining its products and services and implement its "Together 2020" strategy in becoming the best bank in the gulf region Customer Experience Ensure promptness of the delivery of services. ► Tailor made product offerings to customers. Active monitoring of customer satisfaction levels. Brand Close monitoring of the effectiveness of marketing initiatives and the perception of brand. Emphasis of its strengths to customers, including the speed and variety of channels of delivery of service. Performance Based Culture ► Focus on • • setting clear objectives for staff encouraging a high quality performance-based culture monitoring performance regularly Implementation of a Bank-wide balance scorecard. Lean Operating Model ► Efforts to consolidate branches and position ATMs in strategic locations throughout Oman. ► Consolidate teams and operations in order to drive efficiency. ▸ Evaluating all operations and trying to implement the easiest and fastest way from customer perspective. Achieve growth through inorganic expansion Implementation of Strategy: Key Themes ✓ Identify, penetrate and develop new and existing market and customer segments Achieve efficiency of capital and improve cost of funding Leverage and optimise distribution Source: BankDhofar's Annual & Quarterly Report ☑ Maximise cross-selling opportunities Continue to expand Islamic banking capabilities Develop project financing capabilities Maintain and develop relationships with the Omani Government and Government-related entities 13

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