Investor Presentaiton
Diversified Brand Portfolio Catering to Aspirations of Entire Family
Brands
Year
Target Group
Price Spectrum
Distribution
Manyavar Mohey
19991
Men, Boys
Mid-Premium
ft
twamev
2015
2019
Mebaz
MANTHANⓇ
20172
2018³
Women
Men
Men, Women, Kids
Men
Mid-Premium
Premium
Mid-Premium to Premium
Value
EBO's
EBO's
MBOS, LFS, E-commerce
EBOS, MBOS, LFS, E-commerce
EBOS & E-commerce
Product Portfolio
Men: Kurta, Indo-western,
Sherwani, jacket, accessories
Kids: Kurta set, jacket set,
Indo-western, accessories
Key Attributes
Lehenga
Saree
Gown
Accessories
✰ Kurta set
Sherwani
Indo-western
Men: Kurta, Indo-western,
Sherwani, Jacket, Suit,
Accessories
Women: Lehenga, Saree, Suit,
Suit
Kurti
Accessories
Kids: Lehenga, Gown, Frock,
Kurta, Suit, Accessories
Kurta ܀
Category leader in branded
Indian wedding & celebration
wear market with a pan-India
presence*
Other brands in the category
only 1/7th the size of
Manyavar
No end of season sales or
discounts for Manyavar brand
Largest brand by number of
stores, with pan-India
presence focusing women's
Indian wedding & celebration
wear*
Benefit from Manyavar's
leadership position & pan-
India EBO footprint
Celebrity brand ambassador &
campaigns like "#Dulhan wali
feeling"
Upscale consumer experience
Cross-sell premium offering
to Manyavar customers
Priced between Manyavar &
luxury boutique brands
South India focused regional
brand; strong presence in AP
& Telangana
One-stop shop for ethnic
celebration need of entire
family
Rich heritage brand with
strong legacy
Large blend of product
designs at value prices
Aims to cater to sizable
number of mid-market
weddings & other
celebrations
Source: Crisil Report; *As of FY20 (latest available); Note: (1) Brand 'Manyavar' started operations via predecessor entity in 1999; (2) Brand 'Mebaz' was started in 2002 but was acquired by Company in 2017;
(3.) Large scale operations commenced after refreshed launch in 2018;
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