Unilever Strategy & Execution Overview
Segments of tomorrow - Hair Conditioners
3x
3x
3x
Dove
Dove
Dove
DAILY
DRY
ERAPY
SUNSILK
Permanent branding
and shelf presence at
POS
Canoe
UNSILK
new
16
BREAKAGE
SUNSILK
SUNSILK
thick
Jorg
Conditioners Market
40
in India Growing
Fast with huge
potential
Sachets to generate trials
"SUNSILK
कंडिशनर सै
SUNSILK
कंडिशनर से
Impactful execution across mediums
edna.sunday
Daily News & Analysis
Reduces hair fall from 100 to 2"
Sports sunday
CPU and a CP
e000 brad ND
The missiles
boomerang
SUOSI
SUNSILK
nsi
SURS
SUNSILK Conditioner
SUNSILK
Any unas Condom
unyon Conditioner
reduces hair fall from a
HUL Shares and Market Growth%
45
36.3
35 41.8
HUL Shares
Market Growth%
28.4
40
32.2
35
30
32.9
3281
30
27.4
25.1
25
25
25
22.2
20
20
18.7
15
17.2
15
10
MQ'08 JQ'08 SQ'08 DQ'08 MQ'09 JQ'09 SQ'09 DQ'09
Source: AC
Nielsen
Share of Hair Conditioners in Hair Care
India is still approx 3% only
21.10%
18.40%
14.40%
Who wanted to
10.60%
be a millionair
9.40%
9.30%
→ Philippines
China
23.30%
15.70%
1997
2000
2004
2008
Source: Euromonitor
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