Investor Presentaiton

Woolworths Group Full Year Results 2023 WooliesX F23 highlights idX & Cartology Record levels of digital traffic across Group and Food and Everyday digital platforms Woolworths everyday rewards +21% vs. Q4 F22 +21% Woolworths Group vs. Q4 F22 13x more offers enabled cartology +29% revenue vs. F22 +39% weekly active users vs. F22 Woolworths and Everyday Rewards app now overtaking web in digital traffic New and enhanced digital experiences with new tools to help engaged customers find value Shopping Lists users: +26% vs. F22 Completed transition to Real Time Loyalty Platform Enabled more personalised offers in real time and faster analysis of campaigns Launch of Cartology in BIG W and Metro Food Stores and acquisition of Shopper in F23 eComX Continued demand for convenience +9% increase in B2C active customers vs. F22 60 +2 pts vs. Q4 F22 improvement in >80% of orders fulfilled within 24 hours in June +8 pts vs. F22 EverydayX +29% Woolworths at Work sales growth vs. F22 Continued investment in eCom network Providing members with more value 14.5m everyday +6% members +750,000 vs. F22 everyday insurance from Wibolworths rewards +42% increase in EDR active app users vs. F22 increase in active members vs. F22 Continued engagement with the Everyday Rewards app supported by an enhanced user experience and more partners +7% increase in members accessing Booster offers in June F23 vs. F22 Rebranded and relaunched Everyday Insurance in February 2023, enabling cessing more member-only offers 400 Online VOC NPS Direct to 81 boot sites added new CFCs 2 opened in Rochedale & Caringbah Progressed our sustainability commitments electric 27 vehicles added to fleet ~1,500t plastic removed through transition to paper bags SATELFIED CUSTOMERS 2022 CANSTAR REWARDS Canstar Blue's 2022 Most Satisfied Customers in a Rewards Program for second consecutive year Note: idX was previously known as ConnectedX and includes Digital & Media 31

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