Unilever China Growth Priorities

Unilever Go where people go: Go deep Prioritize for top city clusters Organize for city cluster ownership Execute for deeper better distribution • More stores 57% of population • One city cluster manager . 80% of offline business ● End to end responsibility New customers to expand C/D cities. ACCELERATE STRONGHOLD OTHERS EXPANSION *ZUNYI • Better stores Improve active stores and range quality. BIJIE GUIYANG • Better service Drive engagement with customers. Empowered by Digital Route-to-Market capability • Performance tracking . Resource planning engine Frontline decision tool 25 25

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