Lotus Tech Growth Strategy
1
EARLY MOVER IN THE MODERN SUSTAINABLE LUXURY BEV MARKET
Lotus Tech's target price segment is the largest volume contributor in the luxury BEV segment...
Customers within the luxury
segment who would like to switch
from ICE to BEV are faced with the
lack of product offerings
Lotus Tech's first mover advantage
perfectly addresses such market
opportunity
Lotus Tech's target price segment (US$80-149k) is the largest
volume contributor in the luxury BEV segment...
Global car market (BEV) sales volume by price band (unit, k)
...and is strategically positioned in all key regions that drive
fast growths
Global luxury car market (BEV) sales volume by region (unit, k)
Luxury
>US$150k
US$80-149k
<US$80k
38,880
CAGR
('21A-'31E)
China
Europe (1)
U.S.
ROW
280
46%
BEV CAGR
24%
1,649
34%
Luxury
BEV CAGR
35%
CAGR
('21A-'31E)
1,929
579
46%
733
36%
Lotus Tech targets the largest price
segment (>85%) within global
4,700
424
29%
36,951
23%
85
93
luxury BEV market in the next
14
35
decade
4,607
193
33%
33
11
2021A
2031E
2021A
2031E
Source: Oliver Wyman, LLC
Note:
1. UK included
Key target of Lotus Tech
22
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