Investor Presentaiton
MGP
BRANDED SPIRITS
MGP'S BRANDED SPIRITS CONTINUE TO FOCUS AND INNOVATE WITHIN U.S. SPIRITS GROWTH - PRIMARILY HIGH-END AMERICAN WHISKEY, TEQUILA & GIN
Growth across spirits categories continues to outperform in the High-End
Recent innovation launches are designed to capitalize on
fastest growing price segments
AMERICAN
WHISKEY
9L Case
52 Weeks
9L Case
TEQUILA
Volume
Trend
Volume
52 Weeks
Trend
Ezra Brooks
Ultra
Ultra
900,236
+53%
571,251
+84%
Premium
Premium
99 Proof
SRP: $24.99
Jan '21
Dos Primos
Blanco
SRP: $44.99
Jan '21
Daviess County
Straight Bourbon
SRP: $39.99
Jan '20
Bowling & Burch
Gin
SRP: $39.99
Jan '20
Super
Super
3,869,518
+30%
1,338,101
+56%
Premium
Premium
1-
Premium
4,548,232
+16%
Premium
2,562,952
+45%
99
EMA
Mid
5,869,205
+5%
Mid
2,472,850
+9%
B
PERENNIAL
Value
858,420
-5%
Value
464,969
+27%
9L Case
52 Weeks
IRISH
9L Case
52 Weeks
GIN
Volume
Trend
WHISKEY
Volume
Trend
Ultra
Ultra
134,256
+73%
62,807
+40%
Premium
Premium
Super
357,557
+40%
Super
EARA
B
BROOKS
99
PROOF
NO SELECTED
96,980
+23%
Premium
Premium
BOURBON
LOTA PURO GAVE
TEQUILA BLANCO
FORCED HT FANILT
DOS PRIMOS
DAUESS HUNTY
SETAIGHT
MISKE PROOD
Bowling & Buach
GIN_
Dunia Ke-
BY
Premium
1,492,883
+18%
Premium
1,686,931
+18%
40
80
ACT
WASAN KEM
Mid
1,252,157
+3%
Mid
127,947
+3%
Value
403,314
-5%
Value
100
+19%
11
Source: Nielsen 52 weeks 9L Volume Growth Trend by Spirits Category thru April 24, 2021View entire presentation