Strong Profitability and Financial Inclusion slide image

Strong Profitability and Financial Inclusion

Digital Marketing at IndusInd continues to activate the brand digitally and driving better conversions through insight-led marketing campaigns SEQ Creating Video First Content Doubling up SEO efforts Impactful digital marketing initiatives leading to increase in organic growth G āˆž Traffic & Remarketing Ads -30% Increase in lead page traffic per product since Apr'23 # -100 Avg. No. Of leads generated per product in a month Leveraging Social Media DIY Current Account with VKYC DIY CA CAC (indexed) Reduction in Cost of Acquisition (CAC) due to optimization of campaigns and increase in organic sourcing Indus Ceasy CREDIT Indus Ceasy CREDIT DIY Savings Account with VKYC DIY SA CAC (indexed) DIY Cards CAC DIY PL CAC (indexed) (indexed) -69% 68% 30% 100 100 100 100 61 98 31 32 Q1 FY 23 Q1 FY 24 Q1 FY 23 Q1 FY 24 Q1 FY 23 Q1 FY 24 Q1 FY 23 Q1 FY 24 Indusind Bank 37 -2%
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