RBC Business Segments and Market Strategy
City National - A powerful & scalable engine for U.S. growth
Expanding into U.S.
private & commercial
banking
Enhancing U.S. wealth &
asset management
platform
Extending full
commercial & corporate
capabilities
Expense synergies
Deposit synergies
Growth initiatives
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☐
☐
Introducing City National's full suite of U.S. private and commercial banking products and
services to RBC clients
~330,000 RBC U.S. Wealth Management households
~230,000 RBC Canadian cross-border clients
~82,000 RBC Canadian commercial clients
Adding scale in wealth and asset management - Combined U.S.-based client assets of ~C$411BN
Brings RBC's Wealth Management segment to over C$1.3 trillion in client assets globally
Expanding the distribution channels for RBC and City National wealth management products
~2,100 combined advisors
Accessing RBC Capital Markets' advisory, capital raising and risk management capabilities
Extending full commercial and corporate capabilities to City National's key industry verticals
(entertainment, real estate, technology and healthcare)
Vertical alignment allowing for greater depth
Leveraging RBC Capital Markets' market-leading platform into additional industry verticals for
City National
Replicate RBC's successful Canadian referral model between Commercial Banking and
Capital Markets with City National and RBC Capital Markets
RBC
Consolidation of non-client facing infrastructure across City National, RBC Wealth Management and
other RBC businesses
Achieving scale benefits in procurement, technology and other functional areas
Improving productivity via cross-sell and referrals
Ability to attract additional deposits from RBC Wealth Management and Capital Markets clients
Utilize low cost sweep balances from RBC U.S. Wealth Management as an additional competitive
funding advantage to support future loan growth
Introducing City National's private and commercial banking solutions through RBC's U.S. Wealth
Management advisor and client base
Leveraging RBC's platform and financial strength to increase City National's market penetration
Accelerating expansion into other new high-growth markets through an expanded network
Business segments
The data on this slide, including client assets, number of clients, and number of advisors represents the most currently available data as of January 31, 2016.
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