Purple Revenue Growth Strategy

8 purple Why we're winning... . • Differentiated product with unique benefits and high customer satisfaction • Disruptive innovation in a sleepy category lacking differentiation Proprietary materials and manufacturing behind our differentiated product Digital-first model that enables rapid scale • Profit focused with favorable unit economics and growing efficiencies • Proven track-record of operational execution and transformation ...and will continue to win • Broadening assortment of premium, proprietary products • Expanding capacity and fulfilment Expanding distribution in wholesale and showrooms to address unmet demand • Growing margin while reinvesting for continued growth • • Revolutionizing sleep with next generation mattress solutions currently in development Long term growth opportunities in new markets and major non-sleep categories

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