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Investor Presentaiton

Complexity of Behavior Change Usage Challenges Cultural diversity of the country Scarcity of water Some approaches under Swachh Bharat Flexibility to States for developing local solutions to tackle local cultural and mindset issues Piped water supply on priority to ODF villages, rural pan Toilets are small, dingy and HHs free to design their own toilets, e.g. in claustrophobic Punjab, bathing facilities being added at own cost Stigma associated with pit- National campaign on toilet technology, including emptying Women don't have a say; Men don't feel a need community leaders and celebrities emptying pits Campaigns celebrating women as champions, not victims; Campaigns focused on men for behaviour change, e.g. Darwaza Bandh भारत स्वच्छ एक कदम स्वच्छता की ओर भारत मशन (ग) के अन्तर निर्मित स्वच्छ भारत मिशन (ग्रामीण) सम्मेलवर्य 136 प्रति
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