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Whitestone REIT Investor Presentation

12 "CONSUMER DRIVEN" BUSINESS MODEL OUR APPLIED USE OF CONSUMER PSYCHOGRAPHICS 1 The data collected through interviews and analytics helps in developing insights and translating it into the optimal tenant mix. 2 Application of psychographics to creatively design Whitestone's communities. 3 Once the characteristics of the consumers are known, strengths and needed improvements of our target market become apparent. 4 Whitestone designs to differentiate our properties and customer experiences. WHITESTONE REIT INVESTOR PRESENTATION FIRST QUARTER 2021 WHO CARES BABY BOOMER GEN X MILLENNIAL GEN Z W

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