MTR Foods Acquisition of Eastern Condiments
MTR has built a nationwide presence across multiple categories from
its base in Karnataka
PURE
O PERFECT
MR
SINCE 1924
Business highlights
MTR's net sales since acquisition (INRm)
• Orkla entered Indian market in '07 though the
acquisition of MTR and has since grown MTR's topline
almost fivefold
10,000
1.0
8,293
8,000
0.8
+13%
•
Being present in spices, MTR has a high focus on
packaged food such as ready-to-eat products and
vermicelli
6,000
0.6
4,000
0.4
1,829
2,000
0.2
.
2 fully owned production facilities and 1,000 FTEs
produce ~350 SKUs
0
0.0
CY
2007
CY
2019
•
MTR produces vegetarian products only
Blended spices
Single spices
Food mixes
MTR's net sales split by region (CY19)
Export
MTR
Sambar
Powder
MTR
MTR
MTR
Buy 1 Get 1 FREE!!
Puliogare
MTR
Powder
Chilli
Coriander
MTR
Powder
Powder
Gulab
Jamun
East
10%
BADAM
West
Drink Mix
6% 2%
10
MTR
Rasam
Powder
Masala Four
North
7%
52% Karnataka
MPR
7%
Rava
Tamil Nadu
MINUTE
Idli
16%
4 Source: Company information
Andhra Pradesh
OrklaView entire presentation