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Investor Presentaiton

OGNESE SOUND GROWTH Mole Doña Ma During the last five years, Grupo Herdez has reported a solid compounded average growth rate of 6.3% in sales and 18.7% in EBITDA. This performance was maintained throughout 2009 despite the economic contraction and totaled $8,266 million pesos in sales and $1,405 million pesos in EBITDA. These results were obtained due to the strengths of the Group, the consistency in executing the strategy and the overwhelming proof of the confidence of our clients and consumers. The redesign of the supply chain processes was implemented and tools were installed to obtain an integral demand plan for the Company, and this allowed us to optimize working capital investments, thus maximizing the service level to our clients. The technical department worked in the Quality and Innocuousness System for the entire supply chain, namely: suppliers, co-packers, plants, distribution centers, transportation, clients and consumers. At the end of 2009, Litoplas was acquired as part of the cost control on packaging materials. This is a company engaged in printing labels and with it Grupo Herdez increases the vertical integration by adding to the PET container blowing, the production of tinplate cans and the manufacture of plastic caps that are currently being produced. Litoplas, S.A. de C.V. The Litoplas packaging conversion company, engaged in manufacturing labels, was acquired. With sales increases above 16% in 2009, we expect to service new clients and invest in new technologies and printing equipment. TRUST IN OUR FUTURE
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