Investor Presentaiton
India Packaged Beverages
TATA TEA
TATA TEA
लाल घोड़ा
स्वाद
RIGREGA
Preat ch
लाल घोडा
TATA CONSUMER PRODUCTS
Coffee revenue grew 34% YTD.
2014
राजस्थानी
Reat chi
-9%
Revenue Growth
Performance commentary
Revenue for the quarter declined 9%
led by pricing corrections and volume
decline, owing to demand slowdown
in some of our key markets.
On a 3-year CAGR basis, the
business delivered 9% revenue
growth.
In line with our hyperlocal strategy, Tata Tea Lal Ghoda was
restaged including new pack graphics as well as a new TVC
celebrating the unique taste of Rajasthani hospitality and the
warmth of relationships.
TATA TEA
Leaf
की तरफ से
छठ पूजा की हार्दिक शुभकामनाएँ
TATA TEA
TATA TEL
TATA TER
Leaf
Leaf
TATATIA
Leaf
दिन सध्या
चाउमा अयोर परत
Tata Tea Agni Leaf
celebrated the festival of
Chatt with the launch of
four special packs
commemorating each
day of the festival and
was backed by a 360-
degree impactful
campaign in Bihar &
Jharkhand.
-5%
Volume Growth1
-113bps
Market Share gain²
Other updates
Tata Tea Gold Care, Chakra Gold
Care and Tata Tea Gold
Darjeeling continue to perform in
line with our premiumization
agenda.
•
Tata Tea Premium TeaVeda
continues to accelerate its growth
trajectory with growth increasing
sequentially.
1 Tea volume growth
2 Source: Nielsen - Value share, Moving Annual Total (MAT) basis Dec'22 vs Dec'21
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