GROWTH STRATEGY
BUSINESS COMBINATION OVERVIEW
Operational Benchmarking
2022E
Revenue
Growth
61%
32%
18%
Appreciate
airbnb
12%
11%
11%
Hemnet
2 Zillow
CoStarGroup
SCOUT 24
rightmove
2022E
Gross
Margin
Median: 83%
53% 57%
80%
98%
92%
81%
98%
8%
(3%)
REA Group
Real Estate Rental Marketplaces
Online Investment
Marketplaces
Tech-Enabled Property
Management
2022E 2023E
Median: 11%
Median: 0%
Median: 139%
150%
152%
139%
Appreciate
17%
0%
етого
(1%)
Robinhood
(5%)
InteractiveBrokers
coinbase
Selina
30%
Overall
Median:
12%
Sonder
83%
Appreciate
airbnb
2022E
Hemnet
2 Zillow
Median: 69%
vacasa
61%
CoStarGroup™
41%
73%
90%
Median: 20%
SCOUT 24
EBITDA
Margin
rightmove
65%
✰ REA Group
9%
Median: 49%
етого
Robinhood
20%
InteractiveBrokers
coinbase
2%
20%
52%
27%
49%
41%
Appreciate
airbnb
Hemnet
2 Zillow
CoStar Group
✰ REA Group
Source: FactSet Market Data, Benchmark Company Filings and Presentations, Appreciate Financial Model. Market Note: REA Group gross margin %s based on June 30 2022E, 2023E, and 2024E estimates
data as of 4/4/2022.
Note: Zillow adjusted to remove iBuying business line
Note: Hemnet, Robinhood, Interactive Brokers - No 2022E gross margin projections, figures represent LTM gross
margins
Selina
Overall
Median:
77%
27%
54%
76%
Sonder
60%
Median: 16%
vacasa
71%
SCOUT 24
rightmove
9%
Median: (16)%
"етого
(16%)
23%
Note: See slide 43: Financial Model Assumptions
Robinhood
InteractiveBrokers
coinbase
(16%) (47%) (1%)
Overall
Median:
27%
Selina
vacasa
Sonder
Private & Confidential
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