Investor Presentaiton
STRIX TECHNOLOGY
Investor Presentation | FY2021 Final Results
Kettle Controls Commercial Initiatives and Roadmap
Commercial Initiatives
Continued focus on price and margin realisation to maintain market leadership through profitable growth.
Joint marketing campaign with USA brand to build awareness through 'Powered by Strix Technology' message.
Careful management of significant raw material cost increases to ensure volume growth achieved without sacrificing profitability.
Use control technology to identify and capture opportunities in adjacent markets such as milk frother, Turkish Cezve and irons as an
example.
Kettle Controls Roadmap
Product Highlights & Milestones
POWERED BY
Strix
TECHNOLOGY
U90 Global Success
ā
Our U9 Series control has sold >75m units
globally
Implemented patented U7
o Implemented electronic 5 pole
15 Amp
o Enhanced patent protected fast boil
solution, targeting growth in NAM
and Japan markets
Strix
TECHNOLOGY
KORKMAZ
o Value engineering across all major
platforms, cost optimisation and eco-benefits
Refresh U68 electronics with additional features
o Expansion to adjacent markets
Future-proof new control platform
o Enhanced U68 electronics range for glass
power bases
Wash-proof U68 for cezve (Turkish coffee)
application continues to perform strongly
11..
15View entire presentation