Investor Presentaiton
SASTASUNDAR - MARKET PENETRATION STRATEGY
Entry
into City
Entry
through
medicines - a
critical and
repeating
requirement
Create a
trusted
brand with
HB presence
and quality
products
Gain higher
share of
Guaranteed
Efficient
centralized
next-day
deliveries
and best
prices
procurement
leads to
highest fill
rates
Create HB network
and Customer base
Promote
own brands
driven
sampling
Add customers
through various
marketing
activities and
word of mouth
Assure
repeat
purchases for
existing
customers
Grow per customer
spend and expand
coverage
Growth
Phase
monthly spend
by effective
through
Hygiene &
FMCG products
use of data
Long term
Plan
Create a pan India loyal customer base with assured repeat purchases;
Cross sell own brands with higher margins, and operate with the most
efficient logistics operations.
Expand reach to entire
state with the primary
city as the hub
36
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SastaSundar
health & happinessView entire presentation