Financial Highlights and Market Opportunity
Nutritek's Position on the Russian Baby Food and Dairy Market
Baby Food
Nutritek is the largest national producer of baby food and the only
Russian producer of clinical nutrition products
Russian baby food market structure by producer (value), 2005
Other
25.6%
Nestle
21.7%
☐
Most of the products produced by international players are still
imported
☐
Nutritek has the potential to improve its own market position in the
baby food market due to:
Most complete product range in sector including complex
products such as Breast Milk Substitutes ("BMS")
Azovsky
4.9%
Faustovo
5.9%
Lebedyansky
6.9%
Nutritek
13.4%
Nutricia
21.6%
Specialised distribution channels
Specialised promotions and marketing strategy
Source: Euromonitor
Russian baby food market by segment (value), 2005
100%
4%
10%
8%
13%
Dairy Products
5%
17%
1%
80%
17%
1%
13%
7%
☐
Nutritek is one of the largest national producers of dairy products
31%
6%
11%
19%
13%
60%
Total Nutritek share in the Russian dairy market is 3.9% [1] in value
terms
11%
5%
5%
5%
10%
5%
40%
9%
15%
☐
Wide product assortment including yogurts and bio-products
12%
39%
7%
9%
17%
Leading dry milk producer [2] (market share - 8.2%)
20%
16%
5%
19%
14%
14%
Highly fragmented market with over 1,700 small independent plants
in operation
8%
0%
Baby drinks (in
glass)
Dried Baby Food
Milk Formula
Puree
Sources: [1] AC Nielsen for 24 cities
[2] Company estimates
NUTRITEK
GROUP
■Nutritek
■ Hipp
■Lebedyansky
Nutricia
■Azovsky
■ Heinz
Nestle
Faustovo
Kolinska
Semper
Unimilk
■ Other
Source: Euromonitor
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