Investor Presentaiton
...
with a PAN India Distribution Network...
Strong Multi Channel
Distribution Network*
MARKET
17 Depots
220+ Super 5,000+ CPOs¹
Stockists
900+
Distributers
550k+ Retail
outlets
200k+ Direct
Reach
Among Top 2 in the
premium and mid
premium biscuits
segment in Punjab, HP,
26 States & 3 Union
Territories
PAN India Presence
Ladakh and J&K
* As on 31st March 2022
Note 1. CPOs - Cremica Preferred Outlet
MRS. BECTOR'S
CREMICA
ENGLISH
Ⓡ
OVEN
Sales Automation tool to track distribution on real time
Enables company to track the real time coverage, sales
efficiencies & effectiveness, and working discipline of its
distribution network
Helped increase productivity of sales team by providing
access to critical information of sales and products and
strategic information about sales trends, on a real-time
basis
General Trade (GT)
Present at 550k+ retail outlets across India
Company plans to increase Cremica Preferred Outlets (CPOs)
Modern Trade (MT)
Expanded distribution in modern trade; presence in all
national chains
Introducing larger and mid-sized packs of existing high
selling products based on buying patterns and regional
preferences
E-Commerce
"
Existing Geographies
Company has also started selling their products through
various e-commerce platforms in India
New Geographies
States with supplies to CSD Depot
CSD
Disclaimer: Map not to scale. All data, information and maps are provided "as is" without warranty or any representation of accuracy, timeliness or completeness
One of the largest suppliers of biscuits to the CSDs
supplying in 34 locations across India
Mrs. Bectors Food Specialities Limited 20View entire presentation