2021 VONB Performance and Strategic Highlights
AIA's Unique Opportunity in Mainland China
Structural Growth Drivers
>900 million in Target Segment
Middle Class and Affluent
Population by 2030E
5x Target Opportunity by 2030
Middle Class and Affluent
Population (million)
627
Mainland
China
0.9
billion
people
1.6
~2.4%
Life Insurance
Penetration in 2020
Rest of
AIA Footprint
>$160b
Potential additional annual life insurance
premium required to close the mortality
protection gap in Mainland China
>$2.8t
Annual Healthcare
expenditure forecast 2030
5x
300
10 new
provinces and
municipalities
in focus
Proven Expansion Model
High-Quality Management
Experienced team
Strong track record
■ Clear expansion strategy
AIA
Scalable Operations
74% cloud adoption with
scalable infrastructure
100% digital adoption
across agency value chain
VONB per Agent(4)
101
Recently
established (1)
226
ΑΙΑ
established
footprint (2)
120
2020
2030E
5x
Differentiated Premier Agency
Full-time professional model
Long-term career development
Entrepreneurial culture
>1,000 recruits in recently
established provinces
>85% of recruits are college
graduates or higher
2.6x Average income
AIA agents vs working population (5)
3%
AIA China Penetration of Target Customer
Segment in Established Provinces (3)
Industry
AIA China
Tianjin, Hebei province, Sichuan province and Hubei province
Including Beijing, Shanghai, Shenzhen, Guangdong province and Jiangsu province
Notes:
(1)
(2)
(3)
As of 2020
(4)
(5)
For 1H2021; industry statistics based on latest company reports
Average income for AIA agents in 2021 vs working population; Source: National Bureau of Statistics
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