Meta Financial and User Metrics Update
Facebook Average Revenue per User (ARPU)
$10.14
$9.27 $10.12 $10.00
$11.57
Q4'20 Q1'21 Q2'21 Q3'21 Q4'21
Worldwide
* Meta
$60.57
$53.56
$53.01 $52.34
$48.03
$19.68
$16.87
$17.23 $16.50
$15.49
Q4'20
Q1'21 Q2'21 Q3'21 Q4'21
US & Canada
Q4'20 Q1'21 Q2'21
Europe
Q3'21 Q4'21
$4.89
$4.30
$4.05
$3.94 $4.16
$3.05 $3.14
$3.43
$2.77
$2.64
Q4'20
Q1'21
Q2'21 Q3'21 Q4'21
Q4'20
Q1'21
Asia-Pacific
Q2'21
Rest of World
Q3'21
Q4'21
We define ARPU as our total revenue in a given geography during a given quarter, divided by the average of the number of MAUS in the geography at the beginning and end of the quarter. While ARPU includes all sources of revenue, the number of MAUS used in this
calculation only includes users of Facebook and Messenger as described in the definition of MAU in the previous slide.
Our revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenue-generating activity. This allocation differs from our revenue disaggregated by geography disclosure in our
consolidated financial statements where revenue is geographically apportioned based on the addresses of our customers.
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