Investor Presentaiton

JICA Backup Rice Farming Machinery Case study: Large international tractor manufacturer strategy in Nigeria Player and Context • In 2018, an international tractor manufacturer has signed a MoU with the Nigerian Government to supply 10,000 tractors to rural farmers across Nigeria The agreement was enabled by Agricultural Mechanisation and Equipment Leasing Company (NAMEL) and the Federal Ministry of Agriculture and Rural Development (FMARD) Key successes factor Strong government collaboration/support MoU to supply 10,000 tractors This initiative is being subsidized by the government through reduced interest rates loans to private tractors lessors The Company partnered with TATA for the distribution of its tractors: TATA often sells tractors to private sector hiring services who enjoy government support to purchase tractors. Hiring services then lease these tractors to farmers to support specific work • Partnered with Alluvial, a Nigerian company that uses an innovative service delivery model (SDM) to support smallholder farmers by providing training, technology, land preparation, irrigation, input supplies, and market access Partnered with Hello Tractors, who use a tractor monitoring device to tell when maintenance is required and acts like an "Uber" for tractor owners/farmers Source: All Africa, 2018; Africa Scanning; Hello Tractor; Reuters, 2018; Yahoo Finance, 2019; Financial Times, 2018; BCG Analysis • • Non-exhaustive Learnings for Côte d'Ivoire including Japanese companies Strong government collaboration/support Japanese companies need to seek opportunities to partner with the Government to unlock the market Enabling downstream value chain activities and after-sale support Japanese companies need to have a clear after-sales strategy before entering Côte d'Ivoire. Partnering with a player who offers an innovative after-sales is an option (e.g., Hello Tractors in the case of Nigeria) Strong local partnerships Identifying local champions and working with them can be beneficial in the long-term (e.g., Alluvial in the case of Nigeria) 66

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