KBank Subsidiaries and ASEAN Economic Strategy
K
KASIKORNTHAI
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
Private Banking Group: Performance and Market Position
Multi-Corporate
Business
Large Corporate
Business
Medium
Business
Small and Micro
Business
High Net Worth
Individual*
Affluent
Market Share (Market Penetration)
Middle
Income
Assets Under Management (AUM)
36%
35%
34%
33%
32%
32%
(Bt bn)
35%
750
34%
34%
34%
34%
(#1)
700
687
684
677
729
717
31%
30%
2015
2016
2017
2018
2019
1H20
650
2016
2017
2018
2019
1H20
Source: Private Banking Group (market share by number of customers)
Performance and Market Position
■ Market Penetration: ranked #1 with 35% market share (11,732 customers) and Bt729bn AUM in 1H20
■AUM Breakdown: Investment 62% and Deposit 38%
■ Focus Customers (Type of Customer):
➤ Sophisticated customers (over 70% of total customers); Non-Sophisticated customers
■Product Types and Services:
Mass
Collaborate with Lombard Odier to develop innovative products; build capability via staff trainings and regular workshops; offer advisory services with
close CIO collaborations; and offer referral offshore investment services
➤ Key product and services:
.
.
Financial Products and Services: Investment Advisory
Non-Financial Products and Services: Family Wealth Planning & Real Estate
Others: Financial Event & Privilege
Note: * High Net Worth Individual = Individual wealth with KBank and its wholly-owned subsidiaries > Bt50mn
บริการทุกระดับประทับใจ
K
KASIKORNTHAI
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
KBank: Risk and Credit Management
49
บริการทุกระดับประทับใจ
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