Employee Activism: From Risk to Asset
INVESTORS EXPECT COMPANIES TO TAKE A STAND
Percent of investors who agree
Percent of employees who agree
Companies have a duty to
take a public stand on social
issues
Somewhat
Companies have a duty to
speak out on social issues,
even if they do not directly
impact their business
I have left my job at an organization
solely because it remained silent on a
societal or political issue that I believed it
had an obligation to publicly address
Global 7
U.S.
Global 7
U.S.
agree
89
78
74
78
Strongly
agree
32
41
44
31
46
Global 7
34%
Source: 2021 Edelman Trust Barometer Special Report:
The Belief-Driven Employee
2021 Edelman Trust Barometer Special Report: Institutional Investors. Q22.2: Now thinking specifically about social issues, to what extent do you agree or disagree with the following
statement? Showing Agree T2B. 7-Maket Global Average n=700; United States n=100
2021 Edelman Trust Barometer Special Report: The Belief-Driven Employee. BEL_DRV_EMP. Please indicate how much you agree or disagree with the following statements. 9-point scale;
top 4 box, agree. 7-mkt avg., and by demographics. n=7000 in Brazil, China, Germany, India, Japan, UK and U.S. All data is filtered to be among employees who work for an organization or
corporation (Q43/1).
Edelman
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