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Investor Presentaiton

ADDRESSABLE MARKET - LIFE & ANNUITY INDUSTRY Annual U.S. Life & Annuity Premium (1) Individual Agents: $42BN Individual Annuity Market: $219BN MDWT share of individual annuity market = 22 bps(2) Life and Health Market: $1,001BN Sources: S&P Global Market Intelligence, Insurance Information Institute, "U.S. Individual Annuities, 2020 Year in Review, LIMRA, 2021.". United Nations World Population Prospects - 2019. Market data reflects 2020 direct written premiums. 1. 2. Based on 2020 direct written premiums. 3. Compound Annual Growth Rate O Midwest Holding Inc. | 15 Market Highlights • Expected retirement age population CAGR (3): ~3.0% Asset managers make up 38% of top 20 annuity writers, up from 0% in 2008
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