SpringOwl Activist Presentation Deck
Summary of Yahoo Action Plan
Re-Invest In:
1. Sports
2. Finance
3. A New Audience Growth-Focused
Culture
4. A New CEO
5. A New Product-Focused Board
6. Smart small acquisitions
Milk:
1. PC biz (Home Page & Mail)
2. Search (Maximize MSFT
relationship)
Spring Owl!
Asset Management LLC
Decide On:
1. Ad Tech / Gemini
2. Tumblr
1
2
3
Kill:
In House Mobile Search
1.
2. Flickr
3.
Long tail of Yahoo properties no one uses
anymore
4. Davos & Met Ball Sponsorships
5. Unprofitable Digital Magazines
6. The New Logo
7. Free Food & Perks
8. Bloated Headcount
9. Dumb Expensive M&A
1.
Further Study:
Spin off of Asian stakes with help of a
Liberty like partner
Bring Back:
1. The Old Logo
4
5
6
Confidential | For Discussion Purposes Only | 91View entire presentation