Hypebeast Results Presentation Deck

r HK$ Hypebeast Ltd. 150.HK Streamlining E-Commerce Operations E-Commerce & Retail Revenue and Gross Profit E-Commerce & Retail Revenue E-Commerce & Retail Gross Profit 300M 225M 150M 75M OM HYPEBEAST 125M 47% FY17/18 242M 45% FY18/19 278M 37% FY19/20 227M 39% FY20/21 242M 41% FY21/22 1. Average order value is calculated by total sales divided by the number of orders during FY2022. 1.00 USD: 7.785 HKD 2. Average unit value is calculated by total retail price of products sold / number of sold products during FY2022. 1.00 USD: 7.785 HKD 3. Order conversion rate is calculated by average monthly unique visitors of HBX website divided by average orders per month during FY2022. $ en YOY +3% HK$1,995 (-US$256) Average Order Value¹ YOY +3% HK$1,081 (-US$139) Average Unit Value² 1.04% Order Conversion Rate³ E-Commerce & Retail | 13

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