Taboola Investor Presentation Deck

EX-TAC GROSS PROFIT RECONCILIATION ($ in millions) Revenues Traffic Acquisition Cost (TAC) Other Cost of Revenues Gross Profit Other Cost of Revenues ex-TAC Gross Profit Taboola $ $ 2016A 552.1 427.7 23.2 101.2 23.2 124.4 $ $ $ 2017A 757.9 544.2 35.1 178.6 35.1 213.7 $ $ $ 2018A 909.2 627.7 47.3 234.2 47.3 281.5 2019A $ 1,093.8 $ 798.0 63.9 231.9 63.9 295.8 $ $ 2020A 1,188.9 806.5 62.9 319.5 62.9 382.4 $ $ 2021A 1,378.5 859.6 77.8 441.1 77.8 518.9 2022A $ 1,401.2 $ $ 831.6 105.3 464.3 105.3 569.6 54

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