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Axos Financial, Inc. Investor Presentation

Omni Channel Approach for Axos' 2019 Digital Marketing Strategy User Experience Organizational commitment to user experience Paid, Social & Mobile strategy Social employee engagement Analytical strategy Multi-dimensional analysis by geography, customer type, product, media, traffic source Infrastructure Marketing automation implementation A DIGITAL STRATEGY Business Process Introduced BI reporting tool for analytics Personalization & Data Digital personas for personalized interactions axos Brand & Content Enhanced branding, messaging and positioning 24

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