Playboy Mergers and Acquisitions Presentation Deck

ACQUISITION OF HONEY BIRDETTE 6 A Global Brand with Significant U.S. Momentum Achieved over 30% Net Sales CAGR from FY19 to FY21E Global Net Sales & Adjusted EBITDA retail ecommerce adjusted EBITDA margin 10% $42M 24% FY19 FY21E Geographic Breakdown of Net Sales 66% 18% Australia United States United Kingdom Source: Honey Birdette Management Note: Honey Birdette's fiscal year ends June 30; all numbers are shown on a fiscal year, and not a calendar year, basis Note: All currency is stated in USD, AUD:USD conversion rate used is 0.76 Note: See slide 13 for a reconciliation of Honey Birdette's 2021 estimated net income to Adjusted EBITDA $51M FY20 28% FY21E Retail Footprint by Geography 3 stores 7 stores 50 stores Australia United States United Kingdom $73M FY21E 38% PLBY GROUP

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