Snap Inc Results Presentation Deck
Revenue by Geography
(in millions, unaudited)
GLOBAL
$770
Q1'21
EUROPE ²
$114
$982
Q2'21
$152
$1,067
Q3'21
$153
+13%
$1,298
Q4'21
+12%
$209
$1,063
Q1'22
$162
$1,111
¹North America includes Mexico, the Caribbean, and Central America.
2Europe includes Russia and Turkey. Effective March 2022, we halted advertising sales to Russian and Belarusian entities.
Numbers throughout presentation may not foot due to rounding.
Q2'22
$170
NORTH AMERICA ¹
$553
Q1'21
$103
$702
REST OF WORLD
Q1'21
Q2'21
$128
Q2'21
$787
Q3'21
$127
Q3'21
+12%
$932
Q4'21
+21%
$157
Q4'21
$758
Q2'22 REVENUE INCREASED 13% YOY TO $1,111 MILLION
TRAILING TWELVE MONTHS REVENUE INCREASED 36% YOY TO $4,539 MILLION
Q1'22
$142
Q1'21
Q2'21
Q3'21
Q4'21
Q1'22
Q2'22
Total revenue for geographic reporting is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. This allocation is consistent with how we determine
ARPU.
Q1'22
$786
Q2'22
$155
Q2'22
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