Snap Inc Results Presentation Deck slide image

Snap Inc Results Presentation Deck

Revenue by Geography (in millions, unaudited) GLOBAL $770 Q1'21 EUROPE ² $114 $982 Q2'21 $152 $1,067 Q3'21 $153 +13% $1,298 Q4'21 +12% $209 $1,063 Q1'22 $162 $1,111 ¹North America includes Mexico, the Caribbean, and Central America. 2Europe includes Russia and Turkey. Effective March 2022, we halted advertising sales to Russian and Belarusian entities. Numbers throughout presentation may not foot due to rounding. Q2'22 $170 NORTH AMERICA ¹ $553 Q1'21 $103 $702 REST OF WORLD Q1'21 Q2'21 $128 Q2'21 $787 Q3'21 $127 Q3'21 +12% $932 Q4'21 +21% $157 Q4'21 $758 Q2'22 REVENUE INCREASED 13% YOY TO $1,111 MILLION TRAILING TWELVE MONTHS REVENUE INCREASED 36% YOY TO $4,539 MILLION Q1'22 $142 Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Total revenue for geographic reporting is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. This allocation is consistent with how we determine ARPU. Q1'22 $786 Q2'22 $155 Q2'22 7
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