SmileDirectClub Results Presentation Deck
Professional Channel Go to Market Strategy.
This is complementary to our existing offering and removes friction for consumers who want an in-
person dentist experience prior to treatment.
Partner
SmileShop
mi
Office
Direct
Referral
Network
Pop-up
smile
DIRECT CLUB
SDC
Member
/
Dental
Patient
SDC Member
Dental Office
Patient
Dental Office
Patient
SDC Member
SDC Member
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Service Model
SDC SmileShop inside of dental practice
Member books through SDC and goes to dental practice
for appointment
SDC Team provides initial assessment
Existing dental practice patient
SDC SmileShop inside of dental practice
Dental practice patient converts to purchase SDC aligners
SDC Team provides initial assessment
Existing dental practice patient
Dental practice patient converts to purchase SDC aligners
Dental practice does initial 3d scan, SDC doctor network
takes over treatment from there
Dental practice provides all initial assessment information
Similar to Office Direct model above, but SDC sends
leads who did not convert, or who want to book in a
dental practice, or who could not be member without in
office treatment first
Similar to SDC SmileBus
Use dental practice where SDC does not have a
SmileShop on a temporary basis
SDC Team provides initial assessment
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Value Delivered to
Dentist
New potential dental patient
Monthly rent paid by SDC
No practice chair time
Incremental revenue to practice
through fees for services paid by
SDC
Monthly rent paid by SDC
No practice chair time
Incremental revenue to practice
through fees for services paid by
SDC
Higher conversion vs. traditional
clear aligners
Minimal chair time for practice
New potential dental patient
Incremental revenue to practice
through revenue paid by patient
Minimal chair time for practice
New potential dental patient
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