Yelp Investor Presentation Deck

Owned & operated local ad platform Ad products leverage first-party data across categories and all stages of the consumer funnel Consumer Funnel Awareness Consideration Conversion Retention Yelp Ad Products On Platform Sponsored M Collections Spotlight Ads M Themed Ads Profile Upgrades Showcase Ads M Search Ads Request-A-Quote Nearby Jobs Yelp Connect Off Platform via Yelp Audiences Connected TV M Display M Direct Response M On Platform Attribution Opens, Clicks & Visits Leads Broad-based Local Ad Platform M Off Platform via Yelp Audiences Store Visits Call Tracking Opens, Clicks & Visits Brand Lift M Online Conversion M M Multi-location only 15

View entire presentation