Asos Results Presentation Deck
ASOS Strategy
Mission to be the world's number one fashion destination for 20-somethings
Our proposition
Where we play
How we win
What capabilities
will we need?
▪ Most relevant choice of 20 something fashion - amazing product competitively priced
▪ Content that's inspirational, educational & engaging reaching through the channels where 20
somethings are
Sustainably sourced and delivered
▪ Total customer digital fashion offer
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▪ Personalised product and experiences presented to engage and inspire
Digital experiences that are intuitive and easy to shop
▪ Friction free, fast & flexible service across delivery, returns and customer support
▪ Local fulfilment and virtual stock pool
Increasing choice & newness
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Cost effective agile model
Enhanced leadership capability
▪ Fashion DNA, Global logistics experience, Technology
Thought leadership on Ecommerce
Investing to build momentum and achieve mission
Global offer - distributed worldwide, increasingly localised
Enhanced focus on UK, EU & US - "Keep UK hot, Accelerate EU, US"
Capture growth and trade ROW territories
W
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