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Asos Results Presentation Deck

FY22 Cost Outlook Costs % Revenue Gross Margin Warehouse Costs Distribution Costs Marketing Costs Other Operating Costs Impact | Key Drivers Operational excellence initiatives to offset forecasted increases in freight & duty Reversal of COVID-related returns benefit, Lichfield cost drag in FY22 Reversal of COVID-related returns benefit offset by supply chain initiatives c.1% increase in marketing investment Reduction in line with non-strategic cost removal programme 38 asos

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