Embracer Group Mergers and Acquisitions Presentation Deck
Asmodee's journey into becoming a global innovative content group
Business sales (EUR)
●
●
●
1995
-40m
From a French specialised distributor
to a European Board Game player
2007
First major acquisition with
Jungle Speed (1998)
Source: Asmodee
Asmodee 1.0
Creation of Asmodee in France by passionate Board
Game players (1995)
Jungle
Speed
Expansion to European countries with Germany,
Spain, UK and Belgium (2008-2010)
110m
2013
●
Asmodee 2.0
A global Board Game publisher and
distributor with a broad IP portfolio
Successful integration of high
potential studios widening
SPACE
Asmodee's IP portfolio (2013-18) Boulog
~500m
Expansion into the U.S. market
thanks to studios with strong
communities and IPs, emphasising
the international strategy (e.g.
Fantasy Flight Games and Days
of Wonder)
2018
CATAN
STUDIO
DAYS OF
WONDER
FOR DOEN
CHOUEST
Strengthening of the European footprint (e.g. Nordics,
Italy, the Netherlands, Poland)
-1.1bn
2021
An innovative Gaming and global content group
with a consumer and data-centric approach
Asmodee 3.0
Fostering organic growth thanks to Pillar Brands
strategy and strong go-to-market
Expansion along the value chain
with Direct to Customer (D2C)
distribution
Acquisitions of Digital Board
Game Platforms TricTrac and
Board Game Arena (BGA)
INIATURE
Philibert MARKET
..
TRIC
TRAC
Launch of Aconyte, imprint studio
publishing fiction novels to leverage ACONYTE
on Asmodee's own IP (2019)
EMBRACER+
GROUP
CO
SANDER
BOARD
GAME
ARENA
TRIOT LIST
RATH
KAP
REYNOLDS
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