Travel Nevada Brand Evolution and Market Development Strategy

STRATEGIES TACTICS Maintain and lift engagement within the residents about in-state travel. > Continue to maintain the DYN website with excellent and fresh content. > Continue search, social, paid, and earned media efforts. > Develop enriching educational content for Nevada students. Continue to build partnerships with Nevada businesses beyond traditional tourism products, as discovering Nevada is, by extension, "buying local." Educate Nevadans about their state and reinforce a sense of pride while being respectful and safe in their home state, building resident ambassadorship. > Produce and distribute Travel Nevada Adventure Guide to residents. > Foster relationships with local media and influencers to build Travel Nevada branding within travel/leisure content covered stories. • Work with industry partners to work within their communities to inform them of leisure and recreation opportunities "just down the road. > Work with rural tourism partners to develop local-only deals or packages within communities to further encourage "buying local." › Collaborate with other state agencies to incorporate Discover Your Nevada content into their local outreach programs. > In an effort to educate hospitality industry/concierge staff, partner with local businesses to package excursions building a strong brand ambassador base; this is both a DYN tactic and hospitality education tactic. DISCOVER YOUR NEVADA 13

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