KBank's Strategic Acquisition in Muang Thai Group Holding
K
KASIKORNTHAI
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
Growth Strategy: Strengthen Harmonized Sales and Service Experience
■Reshape channel mix and sales model according to evolving customer behavior, to deliver
better experience and productivity
Strategy
Strengthen Digital-Led Sales and Service
By enhancing KBank Platforms to fit each customer's needs,
being where customers are through our connected platforms
and offer K PLUS as the center of customer's identity and
interaction
Optimize Physical Service and Human Touch
To provide suitable service level for each customer's segment and
each touchpoint rather than One-Size Fit All and serve proactively
through digital capabilities
Enhance basic infrastructure to Harmonized
Physical and Digital Customer Experience
By implementing "Service Culture", "Feedback Loop" and
"Knowledge Management" throughout the organization,
enhancing "Risk and Fraud Management" and integrating
"Customer Profile" though all channels
Note: RP Relying Party
KGP = KASIKORN Global Payment
NPS
CDM
Net Promoter Score
Cash Deposit Machines
Key Achievements in 1Q23
#1 mobile banking in Thailand: 20.6 million total K PLUS
users with 73% active rate
Partners
Partners in selected ecosystem
(University and Healthcare,
E-commerce & Lifestyle
platforms, E-wallet & Payment,
and Joint Venture - Lending, Debt
collection and Asset
Management)
BaaS
"
KBank open API
(QR payment, bill payment, slip
verification, inward remittance,
facial recognition, RP proxy,
information sharing service via
K+, pay with K+, KGP merchant
payment platform and Fund
Transfer)
#1 NPS 2022 among banks in Thailand
819 branches and 10,924 ATMs and CDMs nationwide
Over 220,000 banking agent touchpoints
บริการทุกระดับประทับใจ
K
KASIKORNTHAI
Ecosystem Partnership & Harmonized Channel
◉
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
Orchestrating an ecosystem with partners and providing excellence throughout the customer journey
Developing presence where customers are with an excellent customer experience
SME
Corporate
Customers
Retail
eWallet and Payment
Partnership
CONNECT
Grab Blue f YOUTRIP LINE MAN Wong nal
rabbit
LINE Pay
支支付宝
ALIPAY
WChale
University and Healthcare
Chula
Joint Venture
nwo
พริมปิ
LINE
for Co-Lending
through LINE
Platform
E-Commerce & Lifestyle Platform/Co-Lending
through Partners' Platform
Laz
Thel
Oะวันออ
TD
for Co-Lending
through Carabao
Conglomerate
channels
jmt
for Debt Collection and
Asset Management
Business
FOMOCOUN
Ооквее
Venture Capital*
Grob N Jitta aspire digio
NIUM
HORGANICE
Sendo for stays powoon EBke KiotViet SEARCH
Rate
DECENTRALIZES
Roboth
P
cryptomind
A alchemy
САЙРО Рама
FoodStory
O
FORWARD
THINKERINT
Note: Beacon Venture Capital, a wholly-owned venture capital fund of KBank, invests in companies and startups, via:
Direct investment: a total fund size of USD185mn to invest in early to growth-stage technology startups covering not only FinTech but also consumer internet and enterprise technology,
aiming to leverage new technology from startups to support KBank's businesses and ESG aspirations. However, the logos above only show a portion of our investment.
Indirect investment: investments through VC Funds to enable KBank to leapfrog into the world arena and stay abreast of innovative technologies and business models in other regions,
e.g. partnered as an LP with VC funds managed by Integra Partners (known as Dymon Asia Capital), Vertex Ventures, NYCA, Jerusalem Venture Partners, Pantera Capital, China
Renaissance, Openspace Ventures, Do Ventures and StormBreaker.
Alchemy coinvestment with Pantera
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