2023 Outlook and Advancing The Ford Plan: Electrification
Executing Our Investment Thesis To Deliver Ford+
FOUNDATIONAL
STRENGTHS
Iconic Nameplates
+
ENHANCED
CAPABILITIES
Integrated Hardware & Software
EXPANDED TAM
& VALUE CREATION
Electrification
808 VUV
Launching seventh-generation Mustang and
all-new Super Duty in 2023
Ford Credit
Demonstrating real progress with BlueCruise;
42M+ hands-free highway miles driven as of YE;
using data to continually improve user experience
Connectivity
Launching the all-new one tonne E-Transit
Custom in 2023, an EV version of Europe's best-
selling van
Ford Pro
SECRET
Continuing to launch new digital service
enhancements and expand product offerings
for commercial customers
Continuously improving the customer ownership
experience; over 7M Ford Power-Up software
updates delivered so far
North American leader in class 1-7
commercial full-size truck and vans, nearly
double the share of our closest competitor
Ford
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