Investor Presentation
Spirits Industry in India
Online liquor sales - a new route to market opportunity
Punjab: Retailer-
managed home delivery
Maharashtra: E-Token
service for store pickup
& retailer-managed
home delivery
Online liquor sales
New Delhi: E-Token
service for store pickup
Home delivery permitted
Radico
RADICO KILAITAN LTD.
o In context of the COVID-19 pandemic and to make-up for the loss of sales with consumers refraining from going for liquor purchase, many state governments
have now allowed home delivery of liquor
o Home delivery is made by retailers directly and also through agencies like food aggregators and standard technology platforms
o In long run, this may help in increasing industry revenues as many consumers, particularly women, are not comfortable going out to buy liquor from shops
Investor Presentation | November 2020View entire presentation