Economic Backdrop and Financial Performance Objectives
Market leader with a focused strategy for growth
Largest in Canada (1)
Top 10 Globally(1)
A market leader across all key
businesses
One of the 10 largest global banks
by market capitalization with
operations in 29 countries
>17 Million Clients
Served by 94,000+ employees
worldwide
Purpose
Help clients thrive and communities prosper
Vision
To be among the world's most trusted and successful financial institutions
Strategic Goals
In Canada: To be the undisputed leader in financial services
In the United States: To be the preferred partner to corporate, institutional and high
net worth clients and their businesses
In Select Global Financial Centres: To be a leading financial services partner
valued for our expertise
(1) Based on market capitalization as at January 31, 2024.
5 | ABOUT RBC
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