Unilever Strategy & Execution Overview

Building new Capabilities - Brilliant Activation AXE 'Call Me' interactive campaign AXE call me 09987 333 333 AXE AXE AXE BOOST DEODORANT BO AXE AXE Generated over 3 million unique calls >2% market share gain in Non Metros AXE THE AXE EFFECT 89% WOMEN 70% CONFESS JUDGE A GUY WOMEN by on the mobile phone. way the he talks to them THE AXE RESEARCH LAB FOR A DEEPER UNDERSTANDING OF WOMEN k every r time they feel like • loving care, they call up a guy. bers AXE RESEARCH LAB DEEPER UNDERSTANDING OF WOMEN Launch of Axe Boost Accelerated Growth achieved after campaign IN OUR QUEST TO UNDERSTAND WOMEN, PHONES AND RELATIONSHIPS WE SURVEYED 964 WOMEN ACROSS CITIES IN INDIA te. THE AXE RESEARCH LAB FOR A DEEPER UNDERSTANDING OF WOMEN IO WOMEN, PHONES AND RELATIONSHIPS, WE SURVEYED WOMEN ACROSS CITER IN INDIA at when w they will call up a guy. IN OUR QUEST TO UNDERSTAND WOMEN, PHONES AND RELATIONSHIPS, WE SURVEYED WOMEN ACROSS CITES IN INDIA THE AXE RESEARCH LAB FOR A DEEPER UNDERSTANDING OF WOMEN IN OUR QUEST TO UNDERSTAND WOMEN, PHONES AND RELATIONSHIPS WE SURVEYED 994 WOMEN ACRO CITIES IN INDIA 4AH Wh CALL ME

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